To protect, promote and grow the swimming pool and spa industry.
SPASA is structured and resourced to support efforts and activities that align with one or more of the organisation’s five key pillars:
Foster professional growth across the industry by facilitating diverse career paths through our RTO's full range of training options.
Creating education and recognition programs that address industry needs and emerging requirements.
Be the primary research and information source for our industry through industry data, insights and trends.
Position the industry as a career destination of choice.
Develop and execute strategies to retain, recruit, and engage members effectively.
Continuously strengthen members services by leveraging research, data insights, networking opportunities, localised and specialised resources, and leadership development initiatives.
Continue to communicate effectively and efficiently with members.
Provide exclusive benefits, products and services directly and through key partners and sponsors
Build tomorrows Industry today
Sustainability - create a new standard of sustainability and efficiency for products, systems, and installations within homes and businesses
Drive effective policy development and implementation through strategic promotion, protection, and collaborative efforts.
Be one voice for the pool and spa industry
Advocate for members by lobbying government authorities, positioning industry as a professional and responsible that benefits the community.
Promote a positive view of pool and spa ownership and outdoor lifestyle
Continual review and optimisation of marketing strategies and execution.
Support industry with top of the funnel marketing activities
Increase recognition and respect of the Pool & Spa professionals that deliver products and services meeting evolving needs.
Direct more customers to our members by increased marketing activities to consumer year-round.
Continue to celebrate and promote our members through events and awards
Maintain a well-governed association that implements best practices to enhance member benefits.
Be financially sustainable, ethical, socially and environmentally responsible
Provide an efficient and effective group of professional people representing members
Preserve and strengthen the association
Establish pathways and succession plans to cultivate the development of our board, staff, and future leaders
Formulate and execute a strategic plan for expansion and acquisition
To deliver on these pillars, we employ a house of brands architecture, offering products, services and supporting activities to differing target audiences under a range of distinct brand names and identities:
Each of these brands is a key resource for the industry, owned and invested in by SPASA. While practically operated as an independent and profitable entity, each brand is integral to the broader SPASA ecosystem, sharing interdependencies and relationships with others in the stable.
Our network of brands has been calibrated to offer specific solutions that address the varying needs, pain points and preferences of our members – and in a way that facilitates our commitment to the SPASA pillars. When combined these brands form a full-scope industry offering, while the discrete brand approach allows members to draw on the specific elements and activities that will deliver the most value to their business.
