The Pool Spa Life Expo Perth was a resounding success this year. The event saw a large number of attendees, many of whom were qualified buyers eager to invest in their outdoor spaces. Exhibitors reported strong interest in their products and services, and many attendees took advantage of show specials.
Utilising the advanced targeting capabilities of Meta and YouTube, combined with the broad reach of radio and TV, the campaign effectively identified and engaged key customer profiles, resulting in a significant increase in highly qualified leads for exhibitors.
Exhibitors were highly positive about the quality of leads, with many noting that attendees arrived well-prepared and eager to make decisions. Visitors weren’t just browsing—they were actively seeking expert advice, exploring different options, and having in-depth discussions about their pool and spa needs.
“The Pool Spa Life Expo in Perth was a great opportunity to connect with high-quality leads, many of whom came with a clear intention to purchase. Even for those not ready to buy just yet, the event helped build brand awareness and showcase what we have to offer. It was also a great chance to share ideas, gain inspiration, and highlight our credibility as a trusted SPASA member.” – Darren Milne, Mega Spa
“The Pool Spa Life Expo in Perth exceeded our expectations, delivering an incredible volume of high-quality leads—almost too many! We’ll be booked out for months. Being in front of the right audience was invaluable, allowing us to showcase what sets us apart while engaging with a diverse range of inquiries. Beyond connecting with customers, the event was also a great opportunity to learn about other exhibitors’ products and strengthen industry connections. It truly brought the sector together in a meaningful way.” – David Devlin, Devlin Pools
“The Pool Spa Life Expo in Perth was a fantastic opportunity to be front and centre with the right audience. We saw a steady stream of highly engaged visitors, all with a clear purpose—ready to buy and eager to explore their options. The quality of leads was excellent, with genuine interest and minimal time-wasters. The atmosphere was strong, making it an incredibly valuable event for both exhibitors and attendees.” – Robert Bowall, Pool Blanket Boxes
SPASA CEO Lindsay McGrath highlighted the event’s impact:
SPASA is proud to facilitate this vital connection between industry and consumers here in Western Australia. The Pool Spa Life Expo Perth exemplifies our commitment to supporting our members, driving industry growth, and empowering homeowners to make informed decisions about their outdoor spaces.
SPASA continues to drive its mission to promote, protect, and grow the pool and spa industry. Pool Spa Life plays a crucial role in advancing SPASA's goals, leveraging a powerful marketing approach. In 2024, our social media presence has generated over 25 million impressions, effectively promoting SPASA members. Furthermore, the website has served as a hub for the industry, drawing over 230,000 unique users last year.
With Melbourne and Perth’s successful expo’s complete for 2025, our focus moves to NSW with the Pool Spa Life Expo Sydney on March 1st and 2nd at Rosehill Racecourse.