In a move to strengthen communication and collaboration across the aquatic and leisure industry, the Swimming Pool & Spa Association of Australia Ltd (SPASA Australia) has announced its acquisition of Australasian Leisure Management magazine and the ausleisure.com.au website.
SPASA’s acquisition of the Australian Leisure Media Pty Ltd assets, including the www.asianleisure.biz website, augments the association’s growing stable of media brands, which includes the consumer-facing Pool & Spa magazine, website and lifestyle events, along with the commercially focused business-to-business (B2) SPLASH! tradeshow, print and digital platforms.
SPASA Australia Chief Executive, Lindsay McGrath advised, “Our mission is to protect, promote and grow the industry. Acquisition of the ALM assets positions us to better deliver on that promise, dovetailing into our existing media portfolio and enabling us to further our reach.
“SPASA’s success since going national in 2017 is due to a collaborative approach with industry partners. Australasian Leisure Management provides SPASA the perfect communication tool to work closer with other associations and groups to help promote and grow aquatics, recreation and leisure sectors.”
Commenting on the move, Australasian Leisure Management Publisher and Australian Leisure Media Pty Ltd co-director, Nigel Benton said, “This is an incredibly exciting move for us, as we share a common goal with SPASA - to effectively communicate what is best about this industry.
“The global media landscape is changing rapidly. In the B2B space, access to SPASA’s extensive resources will allow us to expand in new directions - and at a scale we couldn’t achieve as an independent publisher.”
Australasian Leisure Management Editor and Australian Leisure Media Pty Ltd co-director, Karen Sweaney-Benton said, the move is a win for the industry, noting “SPASA’s backing means we can take advantage of emerging technologies, develop new partnerships and move on with new initiatives, which will better serve the industry.
“With the support of SPASA we can deliver more editorial content to benefit readers and the wider industry along with developing new industry-relevant research and information resources.”
SPASA Australia’s acquisition will see the editorial, production and management team behind Australasian Leisure Management magazine and the ausleisure.com.au website continue to lead the business under new ownership with editorial independence and credibility unchanged.
The Swimming Pool & Spa Association (SPASA) is a member-based organisation dedicated to advancing the pool, spa, and outdoor living industries throughout Asia Pacific. The association recognises five key pillars:
People – empowering members through skills and knowledge development.
Promotion – of the professional trades delivering products and services that improve health and wellness. Representation – advocating for responsible outcomes at all levels of government.
Member Services – provision of products, services and networking opportunities.
Corporate Support – consistently striving to improve the corporate structure for effectiveness and efficiency.
Published bi-monthly since 1997, Australasian Leisure Management magazine is the only business magazine dedicated to the leisure industry throughout Australia, New Zealand and the Asia-Pacific region.
The industry news-based www.ausleisure.com.au website is acknowledged by Google News as high-quality, credible and trustworthy news.
Asian Leisure Business (www.asianleisure.biz) is Asia’s first and only dedicated resource for leisure industry news and information, aimed at professionals and decision makers across the region.
Media contact:
Nigel Benton
Publisher
nigel@ausleisure.com.au
0411 551 731.
Media contact:
Lindsay McGrath
CEO
lindsay@spasa.com.au