The Pool Spa Life Expo Melbourne has wrapped up with outstanding success, delivering strong attendance and an audience of high-intent buyers ready to invest in their backyard lifestyle.
A targeted marketing strategy - spanning TV, radio, digital, and social media -ensured that the right audience walked through the doors, driving strong leads for exhibitors. The introduction of the Pool Spa Deck, hosted by TV personality and pool & spa enthusiast Walt Collins, was a standout, helping attendees connect with the right experts to bring their pool and spa dreams to life.
Exhibitors were positive about the high quality of leads, with many reporting that attendees arrived well-researched, ready to make decisions, and eager to invest in their backyard projects. Unlike casual browsers, visitors actively sought expert advice, compared options, and engaged in meaningful discussions about their pool and spa needs.
Great to be in our local show in Melbourne. It was a busy Saturday morning with high quality pool and spa leads. It was the perfect opportunity to introduce the new 3m HALO spa, interest has been wonderful and keen to see the leads convert"
Toby Osborne, Halo + Summertime Pools
"We are impressed with the number of people through the door, and the volume of lead generation created is up considerably from the previous years. The quality of the leads has been supported by the introduction new systems to help capture the leads to the point where we can show the pool on the client's proposed block.”
Adam Gallagher, Compass Pools
“The leads this year are very different. Usually, leads come and go, but this time, they’re serious — people with a landscaping project in mind who are ready to invest. With the lovely summer, more people see a pool as a worthwhile investment. They’re planning their whole garden properly first, considering the installation of the pool so they can enjoy their space to the fullest.”
Andrew Whyte, Whyte Gardens
“We've seen a high volume of legitimate enquiries, with many visitors displaying genuine interest and intention to move forward with their pool purchases. From the moment we arrived on Friday, there has been a positive energy in the Convention Centre, creating a vibrant atmosphere that has made this year’s Expo fantastic. A big thank you to the organisers, SPASA and everyone who visited our stand, and we look forward to following up on the exciting connections we've made.”
Matthew Keyhoe, Swimco Aquatics
SPASA CEO Lindsay McGrath celebrated the event’s impact:
The Pool Spa Life Expo Melbourne delivered on expectations, proving that Australian homeowners are more committed than ever to creating the perfect outdoor space. Our strategic approach delivered engaged, serious buyers, making this a must-attend event for the industry.
SPASA’s mission remains focused - to promote, protect, and grow the industry. Pool Spa Life actively drives this mission across its platforms, with Pool Spa Life reaching 25.87 million people in 2024 through our always-on social media strategy and over 235,000 website visitors.
Our Expo consumer data shows that 66% of attendees made or intend to make a purchase within six months. Based on the average sale, that translates to over $230 million walking around the expo floor - another successful SPASA initiative expanding the market.
With Melbourne’s success setting the benchmark, excitement is building for the next Pool Spa Life Expo in Perth, promising more exceptional opportunities for exhibitors and attendees alike.